Content Marketing Strategy &
How it Can Help
Your Brand.
Creating a content marketing strategy involves careful planning and data-driven decisions. It’s used to attract your target audience and keep their attention through relevant blogs, social media posts, and other forms of digital content.
The aim is to establish expertise in your field and promote your brand, not necessarily sell a specific product. It’s about selling your brand.
Your content is an asset and should be treated as such. And it’s not a ‘set-and-forget’ strategy, it takes work and consistent reviews.
Audit & Analyse Existing Content
The very fist thing I'll do is audit your existing content. It's a great starting point to look at what you've got, how you got there and what improvements can be made.
Competitor Analysis & Keywords
Next, I'll have a peak at what your competitors are doing; what they're doing well and not so well. Then we can generate a list of your target keywords for existing and future content.
Content Ideas & Planning with Research
Some call this the 'fun' part. Whether you need blogs, whitepapers, instructional guides, product descriptions, or landing page copy, I've got you covered. I'll generate some ideas for engaging based on what I think will rank well.
Audit & Analyse Existing Content
The very fist thing I'll do is audit your existing content. It's a great starting point to look at what you've got, how you got there and what improvements can be made.